Arnt Maasø | Algorithmic Music Discovery & Cultural Bias

Monday 19th | 2.30 PM Marmorsalen, Sentralen Music Streaming: Algorithmic Music Discovery & Cultural Bias

Monday 19th | 2.30 PM
Marmorsalen, Sentralen
Music Streaming: Algorithmic Music Discovery & Cultural Bias

Arnt Maasø is an associate professor at the Department of Media and Communication, University of Oslo. His research interests include music streaming services, music and sound in audiovisual media, and media innovation. Maasø was head of the music streaming study in the research project Clouds & Concerts (2010-2016). In 2011 he was awarded «Teacher of the Year» at the University of Oslo, by the Student Parliament. At Boost, Maasø will talk about the growing importance of algorithms for what we listen to on music streaming services.

Algorithms in streaming services like Spotify and Apple Music help us find music that we like and show us trending tracks others have listened to. They also filter away music we probably do not like, based on our similarities with other users – such as gender and age. Thus, there is an increasing danger of gender bias in music culture in the future, where women and men, boys and girls, are presented with completely different musical worlds according to their, age, gender, ethnicity, or simply their name. This also affects greatly the chances of artists to connect with new fans, and may create new digital divides in music. The talk is partly based on research performed within the Clouds & Concerts project, and on preliminary results from the ongoing STREAM research project (running from 2017-2021).